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Millie Poppy White - Reader Profile

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Millie Poppy White is a 16-year-old middle-class white female. She got all 8s and 9s for GCSE due to tutors. She is currently doing 4 A- levels and an AS but due to her not having a tutor anymore she is struggling to keep up with school and her social life. Her favourite subjects are English and Art, although she didn't take art for A-level as her parents told her it's 'just a hobby'. She listens to basic radio pop like Halsey, Ariana Grande and Melanie Martinez (before her scandal). She goes to a relatively white school, thus her music tastes have been influenced by her friends and what they listen to. Millie is a fun-loving teenager with a decent social media following. She tries to dress like her favourite stars and social media influencers. She currently lives in London Chelsea and enjoys going out with her friends on the weekends. Millies preferred music magazine is Billboard as it focuses on new, up and coming pop artists. She often finds new artists to liste...
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Initial Moodboard

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This is my first moodboard. There isn't really a cohesive theme as I was trying to find out what direction i wanted to go in but I've chosen these magazines either because I like the composition, style or simply because I like the cover star or featured artist.
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Focus Group Research

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My focus group is made up of three female teenagers, my target audience. I asked them all six questions each to help me determine the direction my magazine cover and contents page should go in. Question 1: What magazine/magazines are you most likely to read? Person one: ‘If I am going to pick up a magazine it is usually a fashion magazine, like vogue or allure, but I would pick up a music magazine if it had an artist I liked on the cover like the BTS Billboard cover.’ Person two: ‘No one really reads magazines nowadays but certain magazines have stories on snapchat and I do read those. I frequently watch the cosmopolitan story do I’d probably read that magazine’ Person three: ‘I don’t really read magazines but I’d probably Fader or Billboard’ Question 2: What genre of music do you listen to the most? Person one: ‘Mostly western pop, like Ariana Grande, with a bit of k-pop e.g. BTS, IU, Stray Kids , etc.’ Person two: ‘Mostly rap like xxx, 6ix9ine, Travis Scott, e...
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